The LoomX blog: understanding margin before it hurts.
You work by the hour, on clients and projects. Revenue tells half the story. Here we write about the other half — margin — with concrete examples from firms, agencies, contractors and freelancers who stopped discovering the numbers at year-end.
What an AI Agent does for your business
What "AI Agent" means when you work by the hour. Concrete examples for consultants, contractors, agencies, freelancers. Difference between AI Agent and chatbot.
See all articles →Revenue vs margin: the half of the story you never read
Why growing revenue can hide a shrinking margin. How to tell apart clients who pay from clients who actually make you money. Real anonymized cases.
See all articles →Sectors: how LoomX works for your business
Professional firms, agencies, construction projects, commissions, freelancers. One article per sector with concrete scenarios, typical thresholds, common mistakes.
See all articles →Featured articles
How to analyze margin by client
Everyone knows revenue by client. Almost nobody knows margin by client. Here's how to read it — with an interactive view you can click right now.
How to keep cash under control (a 90-day forecast)
Your bank balance tells you what you have today. Not what you'll have in two months. A 13-week cash forecast shows you that — and the week you risk running dry. Try it below.
Where the margin goes: direct costs or overhead?
Not all costs are the same. Some are switched on by the job, others run no matter what. Telling them apart is the first step to seeing where the margin disappears — with a P&L you can click through.
How to know what an hour of your team really costs
The rate you bill isn't what you keep. In between sits the full cost of an hour of work — and the more hours you burn, the thinner the margin gets. Try it below.
How to read a P&L you can drill into
A P&L isn't a table to endure: it's a tree to open. From the total to the area, from the area to the single invoice. Try it below.
Estimate vs actual: job margin while the job is still open
The estimate says how much you should make. The actual says how much you did — but it arrives once the job is finished, when you can't do anything about it. The margin 'at completion' keeps both together while the job is still open. Try it below.
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